Audit & Lifecycle Optimisation
What’s included
Full lifecycle flow review
We audit your entire lifecycle automation ecosystem to ensure every journey is strategically aligned and revenue-focused. This includes identifying gaps, overlaps, missed triggers, and optimisation opportunities across all key flows.
A full end-to-end audit of your CRM account and e-commerce or lead-generation integration to identify revenue gaps, flow conflicts, segmentation inefficiencies and missed automation opportunities.
Suppression logic & prioritisation clean-up
We review your suppression rules and flow prioritisation to prevent overlap, message fatigue, and conflicting automations. The goal is to ensure the right message is sent at the right time without cannibalising performance.
Segmentation, RFM & lead scoring analysis
We assess your segmentation strategy, including RFM modelling or lead scoring model, to ensure targeting is data-driven and commercially effective. We identify opportunities to improve personalisation, progression, and revenue impact.